World Kidney Day is a global campaign aimed at raising awareness about the importance of our kidneys. The Ontario Renal Network wanted to create various promotional materials in conjunction with World Kidney Day.
For the branding, I came up with the idea to overlap two kidneys to form the shape of a heart. The symbol represents health and support in relation to the kidneys. I used that logo to create stickers and pull-up banner for an exhibit booth. I also created social media advertisements for the web in both French and English.