Maki Temaki

Outline

I created a responsive website for ordering and delivery of customizable sushi rolls. This project was completed as part of the UI/UX Specialization from California Institute of the Arts. I worked on everything from strategy, planning, information architecture, branding, wireframes, mockups, and prototypes.

Process

I began by detailing Maki Temaki’s products, delivery radius, and sushi customizations. After gaining an understanding of Maki Temaki's services, I defined their target audience and created user personas to understand the customer base. Understanding users' needs, experiences, and behaviours helped influence the strategy and branding. I wanted Maki Temaki's brand to be bold, engaging, and simple to appeal to young adults. For the logo, I played with basic shapes to represent maki (sushi rolls) and temaki (hand rolls).

To determine the information architecture for the website, I outlined user needs and client needs. This informed the content and functionality requirements for the website and was used to develop a site map.

Creating an intuitive flow for the ordering and checkout process was the biggest challenge. I wanted everything to be seamless and easy-to-use. After creating wireframes, I made high-fidelity mockups on Figma and prototyped and tested the ordering process so it would be ready for development.